PHASE III
MESSAGE DEVELOPMENT & TESTING

Message Development

Just prior to developing the message of the political communications campaign, we survey members of Congress, their policy-making staff assistants and opinion leaders to learn about their viewpoints and values related to the problems we’re trying to solve.  From these surveys, and those of our clients during the research phase, we develop the campaign’s messages around shared values and common principles.

The goal is to inform policy makers properly enough to inspire them to take actions to improve the laws of the land.

Message Testing

Once the campaign’s messages are developed and packaged, we deliver them to a select number of government leaders to test their effectiveness.  Based on feedback we get, we make revisions that will increase impact and effectiveness.